Privacy Policy

Your Privacy Matters to Us

Effective Date: 10 August 2026

Alera Consulting Services Pvt. Ltd. ("Alera", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or use our website https://alera.in/ or contact us through our services, forms, email, phone, or other communication channels.

By accessing or using our Website, you agree to the practices described in this Privacy Policy.

1. About Alera

Alera Consulting Services Pvt. Ltd. provides digital transformation and technology services, including ERPNext implementation, Vtiger CRM solutions, AI and automation solutions, WhatsApp bots, mobile application development, web application development, e-commerce solutions, and IT and digital consulting.

Alera Consulting Services Pvt. Ltd.
Plot No. 97, Friends Housing Society,
Narendra Nagar, Nagpur, Maharashtra – 440015, India.

Email: info@alera.in
Phone: +91 97666 16244

2. Information We Collect

We may collect information that you voluntarily provide to us when you interact with our Website or contact us.

Information You Provide Directly

  • Full name
  • Email address
  • Mobile or telephone number
  • Company or organization name
  • Business requirements or project details
  • Information submitted through contact or enquiry forms
  • Information submitted when requesting a consultation or demo
  • Any other information you choose to provide to us

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Date and time of your visit
  • Referring website or source
  • General Website usage and interaction information

3. How We Use Your Information

We may use the information we collect to:

  • Respond to your enquiries and requests
  • Contact you regarding our services
  • Provide quotations, consultations, demonstrations, or requested information
  • Understand your business and technology requirements
  • Provide and improve our services
  • Manage customer and business relationships
  • Improve the functionality and user experience of our Website
  • Analyze Website traffic and usage
  • Prevent fraud, abuse, or unauthorized access
  • Comply with applicable laws and legal obligations

4. Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to improve Website functionality and user experience.

Cookies may be used to:

  • Remember user preferences
  • Maintain Website functionality
  • Understand how visitors use our Website
  • Measure Website performance
  • Improve our services and content
  • Support analytics or marketing activities, where applicable

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect some Website functionality.

5. Analytics

We may use third-party analytics services, such as Google Analytics or similar services, to understand Website traffic and user behavior.

Analytics providers may collect information such as device information, browser information, approximate location, pages visited, and interaction data. The use of such services is subject to the applicable provider's privacy policy and terms.

6. How We Share Your Information

We do not sell, rent, or trade your personal information for monetary consideration.

We may share information with trusted third parties when reasonably necessary to operate our business or provide our services, including:

  • Hosting and infrastructure providers
  • Website and software service providers
  • CRM and ERP platforms
  • Analytics providers
  • Communication and messaging providers
  • Cloud service providers
  • Professional advisors
  • Government authorities or law-enforcement agencies when legally required

7. Business and Technology Services

If you engage Alera for services such as ERPNext, Vtiger CRM, AI solutions, application development, automation, or other technology services, additional information may be required to deliver those services.

Information processed during a client project may be governed by the applicable agreement, statement of work, service agreement, confidentiality agreement, or data-processing terms between Alera and the client.

8. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your information.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing requested services
  • Maintaining business and customer records
  • Responding to enquiries
  • Meeting contractual obligations
  • Complying with legal, accounting, or regulatory requirements
  • Resolving disputes and enforcing agreements

10. Third-Party Websites and Services

Our Website may contain links to third-party websites, platforms, applications, or services.

Alera is not responsible for the privacy practices, content, security, or policies of third-party websites. We encourage you to review the privacy policies of third-party websites before providing them with your personal information.

11. Communication and Marketing

If you provide your contact details to us, we may use them to respond to your enquiry or provide information about services you have requested.

Where required by applicable law, we will obtain appropriate consent before sending promotional or marketing communications.

You may request that we stop sending promotional communications at any time by contacting us using the details provided below.

12. Children's Privacy

Our Website and services are intended primarily for businesses and professional users. We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information, which may include:

  • Requesting access to your personal information
  • Requesting correction of inaccurate information
  • Requesting deletion of personal information where legally applicable
  • Requesting restriction of certain processing
  • Objecting to certain uses of your information
  • Withdrawing consent where processing is based on consent
  • Requesting information about how your personal information is processed

To exercise an applicable right, please contact us using the information provided below. We may need to verify your identity before processing certain requests.

14. International Data Transfers

Some of our service providers, technology platforms, cloud providers, or business partners may process information outside India.

Where personal information is transferred internationally, we will take reasonable steps to ensure that such transfers are handled in accordance with applicable privacy and data-protection laws.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

Any updated version will be published on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Alera Consulting Services Pvt. Ltd.
Plot No. 97, Friends Housing Society,
Narendra Nagar, Nagpur, Maharashtra – 440015, India.

Email: info@alera.in
Phone: +91 97666 16244
Last Updated: 10 August 2026